João Alexandre

Digital Strategist

I use marketing and creativity in new ways to better connect with the modern consumer.

It also helps that I'm multi-disciplined and diverse as I provide service to companies in Europe and USA in a wide range of services.

View Portfolio Read Resumé / CV

This is how I can help you

While I'm skilled in very diverse areas, I have the most experience in:

  • Website creation and layout planning
  • Search Engine Marketing
  • Facebook Marketing, Pages, Tabs
  • Speaker and teacher of Digital Marketing
  • Technical or generic translations Portuguese<>English
  • Detail-oriented: I find (and fix) all those little things everyone else forgot to test ;-)

I can easily work in-house or remotely, or from my office. I work on a competitive day rate and I'm more than happy to negotiate mutually agreeable rates for longer-term contracts that are over 6 weeks in length.

I'm not always available, but get in touch. No projet is too small or too big:

Get in touch

The Monks Park 2013

The Monks Park needed a better and more dynamic showcase. Even though the previous design was in good standing, the old website did not broadcast the fun and adventure that this Portuguese theme park has to offer.

My involvement

  • Modern layout with mobile ready website
  • Content Management System (Wordpress)
  • Copywriting and content writing
  • Translation Portuguese > English
Dental House screenshot (ENGLISH)

Dental House 2012

Redesigned this website without changing much of the structure on which it was created to meet the best principles of usability and make it easier to navigate and access information.

My involvement

  • Strategic approach to usability
  • Redesign of key pages for good usability
  • HTML and CSS modifications
  • Search Engine Optimization for keywords:"implantes dentários lisboa", "implantes dentários", among others
Dental House screenshot

FDF - Consulting and Training 2012

FDF is a Portuguese training and consulting company with a wide variety of services. It required a structured organization, accessible, and a clean and modern look.

My involvement

  • Layout and content setup
  • HTML and CSS modifications
  • Image editing
FDF screenshot

Cozinhatur 2011/2012

Cozinhatur is a family-owned furniture and kitchens company.

The website was created in order to quickly show the type of services and products that the company makes through a slideshow with dynamic internal pages.

My involvement

  • HTML and CSS modifications
  • Setup of slideshows and content
  • Contact form, GPS with google API
Cozinhatur screenshot

Arfai&I.G.M 2011

Arfai & I.G.M. operates in the field of decorative ceramic (medium-high quality). The business does a lot of exportating, so the company needed a clean and sober look.

My involvement

  • Copywriting in English
  • Content Management System
  • Content, slideshow and collections setup
  • HTML and CSS modifications
Arfai&I.G.M. screenshot

Limeport 2013

Limeport extracts and markets natural stone. The website was created in Portuguese and English with responsive technology, allowing it to adapt according to the device in which the user is viewing the website (PC, tablet, phone).p>

My involvement

  • Content Management System
  • Image Editing
  • Responsive layout (fitting to screen)
Limeport screenshot

Instituto de Ortodontia 2012/2013

Instituto de Ortodontia is a dental clinic in Lisbon.

I created their Facebook page to be people-friendly and designed it based on brand guidelines.

My involvement

  • Graphic Design
  • Facebook cover image
Backstop Recruitment Screenshot

Instituto de Ortodontia 2013

Search Engine optimization for "aparelho dentario" and other related keywords.

The website and CMS was implemented by bluesoft.

MY involvement

  • Strategic internet marketing consulting
  • On-site optimization
  • Off-site optimization
Instituto de Ortodontia screenshot

Benecar Automóveis 2012

Benecar Automóveis is a car dealership in Portugal. I designed the page, icons, and two tabs on Facebook to increase fans and user engagement.

My involvement

  • Graphic Design - cover image, icons
  • Tab with video and opt-in form
  • Tab with like-reveal page
Benecar Automóveis screenshot -->

Jomazé 2013

Jomazé is a decorative ceramics company. The website itself is responsive and the design was based on a monochromatic yet appealing look to highlight their collections.

My involvement

  • CMS setup
  • Responsive
MT32 Flexible Cabling Screenshot

Resumé / CV

Quick career history

  • I create websites that are user-focused based on skills (see right)
  • I'm on the internet since the '90
  • Creating websites since 2006
  • Digital marketeer since 2008

View resumé on Linkedin

Skills & Experience

  • High-level design and layout planning, including user research
  • Facebook marketing and design for fan engagement
  • Using Photoshop since 1998
  • Knowledge of Wordpress
  • Translator of technical or generic works

Beginnings in the world of multimedia

With my first computer at age 16, I started working with Adobe Photoshop, and from there traced the beginning of my experience and life decisions that led me where I am today.

Nowadays lots of young people have a computer but in those days, in Portugal, few people had, and those that had, did very few with it.

What RTP taught me

RTP is a Portuguese national broadcast company. In 2006 I interned in RTP (Portuguese Radio and Television), in the Department of Self-Promotion, after graduation. The Department of Self-Promotion is responsible for the promotion of internal RTP television events. This was my first big experience in media and promotion. Here I met good people and good people.

Paving the way in SONAE

SONAE is one of the biggest companies in Portugal. I worked as salesman selling B2B solutions for small businesses.


Im 2008 I decided to go on my own. I found affiliate marketing and started working on my own projects. I built my first website - and acquired skills that helped me be what I am today.

I followed digital marketing and social media trend when they were starting their ascension, in a time where most business owners had no idea of what to do with their website.

All businesses alike?

In 2009 I decided to use my skills by helping in what later developed into a digital agency where I help businesses connect with their customers and get productive results from their efforts.

No project is too small or too big.I won't reject your project because it's too small or too big.

Get in touch
Desenvolver campanhas marketing desde 2006